They then discuss implications for management and further research. Export marketing strategy is influenced by internal (firm and product characteristics) and external factors (industry and export market characteristics). Or create your own marketing plan from scratch with our Sales and Marketing Software.

The results support the contention that export marketing strategy, firm's international competence, and managerial commitment are the key determinants of export performance.

The authors propose a conceptual framework of export marketing strategy and performance and test it by path analysis. Marketing Plan Manager v.1.9.2.2 Marketing Plan Manager is a structured repository of information, with marketing and budget plans Windows Explorer style, in the main tree there are all the sections to be filled. The study differs from previous export marketing studies in that (1) a comprehensive set of potential determinants of export market performance is considered (2) the unit of analysis is the individual product-market export venture, rather than the firm or a business division and (3) the analysis is based on in-depth personal interviews. The authors investigate the marketing strategy-performance relationship in the context of export ventures. The plan clearly identifies objectives, along with target market and total costs. However, empirical work in the context of export marketing has been fragmented. This free strategic marketing plan template includes sections for online marketing, media relations, trade shows and events, other branding efforts, and sales campaigns. The relationship between marketing strategy and performance has been well documented in the domestic marketing context.

Marketing plan pro 9